As colourful and overloaded, cosy and warm as possible may seem to be the current trend, but the charm of a pale interior has never faded away, also thanks to the fact that top designers make a feature of white. So minimalist design in white still seems to work well today.
When the founder of The White Company, helped her boyfriend decorate his first house in London twenty-five years ago, she had a lightbulb moment. Faced with myriad color choices, she decided to go all white. “It struck me that white in the home is like the perfect little black dress,” she says now. “It’s simple yet effortlessly stylish, modern yet classic. It also has a magical, calming, spa-like quality—and it just works.”
Subsequently, Rucker focused on selling pure white products for home and fashion with The White Company. It hit the nerve of the times and is now making millions in profits. The company runs two flagship boutiques on New York’s Fifth Avenue and near London’s Sloane Square, a pop-up in The Hamptons and a thriving online business.
Read more about the minimalist style in the online-Magazin luxurydefined of Christie’s International Real Estate and about two excellent properties in this style in Midtown Manhattan or Sydney, that are currently on the market.