Pling! Sound and Design.

Why does a Ferrari sound like a Ferrari – and why do sound engineers at BMW work so hard on the sound of their car doors? Why can we instantly recognise brands like Migros by the sound of their acoustic logos? And what does Ricola have in common with the PostBus? The current exhibition Pling! Sound and Design’ at the Museum für Gestaltung Zürich impressively demonstrates how sounds shape our perception and how hearing, as a design method, opens up new approaches, for example in architecture, interior design and urban planning.